Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) has implemented an upward revision in fresh Amul milk prices by ₹2 per litre across the variants sold in the Gujarat market.

In February this year, the dairy major had hiked prices by ₹3 a litre across India, barring Gujarat.

The increased prices will be effective from April 1, 2023. The last price revision was in August 2022, when Amul had hiked prices by ₹2 a litre. Since February 2022, milk prices have jumped by ₹8 per litre across categories.

The price rise is applicable to fresh liquid milk sold in pouches under Amul Gold, Amul Taaza, Amul Cow, and Amul A2 Buffalo.

After the hike, full cream Amul Gold will cost ₹64 per litre; Amul Shakti ₹58 and Amul Taaza ₹52 per litre. Amul Tea special will cost ₹60 per litre as against ₹58 earlier.

GCMMF has registered a provisional turnover of ₹55,055 crore for FY23, a growth of 18.5 per cent over the previous year. The growth is attributed to the demand for branded consumer products.

The fresh products category grew by 21 per cent and contributed 50 per cent to GCMMF’s turnover. The ice-cream range grew by 41 per cent, while consumer products grew 23 per cent y-o-y, with products such as cheese, butter, UHT Milk, milk beverages, paneer, cream, buttermilk and dahi growing in the 20-40 per cent range.